Skip to content

Ian Silva / Identity system 01

A little edge.
A lot of intent.

One cap. A recognisable cast. A system made for thoughtful work, useful motion and a distinctly human point of view.

AA / SILVA MASK

01 / Colour with a purpose

The four constants.

Ink #0A0B0A

Primary text & silhouette

Olive #6F9554

The cap & signature surfaces

Paper #F1EFE7

Editorial canvas

Cobalt #3047E8

Interaction & cap label

Use ink on olive and paper on cobalt. Small green text uses the darker olive companion, #3F5B2B. Colour signals a function; it never carries meaning alone.

02 / Type with a point of view

Think clearly.
Make boldly.

Syne / Headlines, bold and closely spaced.

Good systems give people room to do their best work.

Inter / Body copy, readable and direct.

01 — DIAGNOSE / PROVE / EMBED

Space Mono / Navigation, captions and indices.

Built for the work / AB + AC

Quiet character.
Clear intent.

The Operator brings the identity to life through short, purposeful gestures. Choose a pose or preview the real loading component.

Frame Runner carrying a viewfinderIAN SILVA / OPERATOR SERIES

03 / The original cast

Three assets. One family.

These are raster production assets. The favicon is derived from AA. Vector masters and independent limb animation are the next production step; the current animations move the complete artwork.

04 / Ready to make your own

From the Studio.
To the feed.

Four post designs and an identity board. Download a PNG, or edit the self-contained HTML template and re-export it. Copy stays specific; project posts make no invented performance claims.

05 / Where the identity goes next

Make the work
the main event.

  1. Show decisions, not just screenshots. Give each flagship case study a before/after workflow, a live example and measured outcomes where evidence exists.
  2. Give the Operator a small vocabulary. Build layered vector poses for arriving, framing, connecting and handing over. Keep the mouthless face and low cap consistent.
  3. Let one interaction lead. Expand the workflow rail into a genuine explorable demo. Keep reading, navigation and contact fast.
  4. Keep the feed recognisable. Publish useful field notes, project decisions and lessons using the same four templates. Change the content more often than the layout.
Back to the Studio ↗